Food & Beverage

Before the Butcher Triples its Burger Distribution Across the US

Before the Butcher announces it is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores in early 2020.

The New York Times recently ranked UNCUT products as the meatiest of six plant-based burgers in a group taste test, also noting the brand’s vegan, gluten-free and non-GMO features. The retail collection includes the UNCUT Burger, UNCUT Savory Chicken Burger, UNCUT Roasted Turkey Burger and UNCUT Breakfast Sausage Patty, offering more variety than any other plant-based burger brand according to the company.

Beyond the Butcher range
©Before the Butcher

Before the Butcher also offers 12 plant-based foodservice products, including bulk ground meat, chorizo, pulled pork, ground Italian sausage, chicken chunks and beef tips as well as burgers and sausage patties. Its foodservice customers include more than 1,500 restaurants and 30 school districts nationwide.

“Our retail footprint is expanding rapidly because retailers recognize the value of offering a plant-based meat brand with four different choices to suit different consumer tastes and provide menu variety,” said Danny O’Malley, The Presiplant and Founder of Before the Butcher. “We expect to double retail distribution again over the next few months.”



Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.