According to a new study, sales of fermented non-dairy non-alcoholic beverages are expected to reach ~376,100 metric tons in 2019, with a Y-o-Y growth of ~5% over 2019 to 2029. The increase is said to be influenced by the increasing vegan population, rising lactose intolerance, and of health-conscious amongst whom awareness about probiotics is increasing.
The idea of fermented non-dairy non-alcoholic beverages is still considered to be niche, though the market is growing steadily. The report shows a market receptive to an alternative to alcohol that is healthy, which is brewed in the same way as alcoholic drinks, and imparts a similar taste too but with zero alcohol content.
Fermented non-dairy non-alcoholic beverages are segmented into four product types, out of which, fermented soft drinks are expected to hold a prominent share of ~60% in 2019. This segment will be covering a major portion of consumers, mostly in the 18-24 age group.
Fermented Non-dairy Non-alcoholic Beverages Market: Preferential Inclination towards Non-dairy Products
Growing concerns about health and wellness have led to consumers changing their lifestyles and habits. These have transformed their food preferences as well. Due to this shift, the demand for non-dairy products has increased, as the side effects of consuming dairy products have a long history of problems associated with them. Out of them, obesity is the major cause behind various life-threatening diseases such as osteoarthritis, rheumatoid arthritis, and cardiovascular diseases.
The number of people suffering from lactose intolerance has been increasing year over year. According to the latest survey performed in 2018 by Office on Women Health, around 30 – 50 million Americans are lactose intolerant. In women, it increases the risk of osteoarthritis.
Nutritional Thrust through Innovative Ingredients Driving Demand
There has been increasing trust by the millennial population on fermented non-dairy non-alcoholic beverages, owing to their nutritional value and health benefits. Besides, millennials are also ready to spend more on good quality products. Moreover, manufacturers are investing huge amounts on research so as to launch innovative products in order to attract a range of consumers, in the process, enhancing their product portfolios. They are launching flavored products in various untapped fermented non-dairy non-alcoholic beverages markets, such as MEA, to enhance the sales of these beverages in such regions.
Fermented Non-dairy Non-alcoholic Beverages Market: Competitive Landscape
Some of the prominent players operating in the global fermented non-dairy non-alcoholic beverages market have been profiled in the study. Key players operating in the fermented non-dairy non-alcoholic beverages market are Thurella AG, KeVita, Inc, Good Karma Foods, Inc., Millennium Products Inc., Health-Ade Llc., Konings NV, Bionade GmbH, and Reed’s, Inc.