Germany’s Blue Farm, producer of award-winning oat drinks, announces the launch of its new Beetroot Oat Latte in powdered form, as the powdered oat milk format gains popularity for its sustainability credentials.
Founded in 2020, Berlin-based startup Blue Farm closed a €3 million funding round last September, stating at the time that since its launch in early 2021, Blue Farm had sold enough oat drink powder to create over 750,000 litres of oat drink. Its Oat Base Bio received PETA’s Vegan Food Award for Best Plant-Based Drink 2022.
The new Beetroot Oat Latte obtains its red colour from the natural pigment betanin, which is contained in the beet and strengthens the immune system, is 100% plant-based and made of organic quality.
The freeze-dried beet provides vitamins as well as minerals and is considered an energy booster. To preserve the naturalness of the pink new addition to the farm, sugar and additives were deliberately omitted.
Blue Farm is on a mission to rethink plant-based drinks in a new and contemporary way, focusing on sustainable, powder-based dairy alternatives always with optimized nutritional value. “With small steps, or in our case sips, together we can have a big impact on our environment,” says co-founder Katia.
For more information on the new product, visit www.bluefarm.co.
