Califia Farms has launched a new line of coconut-based juice beverages featuring reduced sugar content. The new product range, branded as Creamy Refreshers, consists of four fruit and coconut cream blends and is now available at major US retailers including Albertsons, Target, and Kroger.
“Today’s consumer embraces mindful indulgences”
The beverage line includes the following flavors: Strawberry Creme, Key Lime Colada, Piña Colada, and Orange Creme. Each contains between 8 and 10 grams of sugar per serving—approximately 60% less than comparable leading fruit juice beverages, according to the company. All varieties are free from soy and gluten.
The products were initially introduced to the trade at Expo West and are sold at a suggested retail price of $5.99. Califia also plans to feature the new line at an upcoming promotional event in partnership with 818 Tequila during the first weekend of the Coachella music festival.
Growing plant-based portfolio
The new release adds to Califia’s expanding plant-based beverage portfolio, which already includes almond, oat, and coconut milks, as well as barista products, ready-to-drink coffees, creamers, and juices. Last year, Califia also introduced a range of plant-based creamers and nutritionally enhanced milks, including options for children, and also acquired Uproot, a company specializing in plant-based milk and dispensing solutions for foodservice operations.
According to Suzanne Ginestro, chief marketing officer at Califia Farms, the Creamy Refreshers line is an example of how the brand continues to explore new applications of plant-based ingredients. “Today’s consumer embraces mindful indulgences, and we’re proud to bring a new little sweet treat to retail shelves,” said Ginestro.
