The Beyond Breakfast Sausage will launch in retail stores nationwide by the end of March. The new flavors include Classic and Spicy, are made with a base of pea protein and brown rice protein, contain herbs and spices, and are Kosher– and Halal-certified.
Beyond Breakfast Sausage is a new plant-based breakfast sausage featuring 11 grams of protein per serving with 50% less total fat, 35% less saturated fat and sodium and 33% fewer calories than a leading brand of pork sausage patties, and is made without GMOs, soy, gluten or artificially produced ingredients.
“Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to Eat What You LoveTM while advancing health, environmental and animal welfare benefits. It has seen early success at some of the most popular and iconic quick service restaurants and we are excited to introduce the first extension of the platform in retail. It’s been a staple in my own household and I’m glad that families can now enjoy this delicious breakfast option at home while feeling great about nutritional wins like 50% less total fat, 35% less saturated fat and sodium and no cholesterol compared to a leading brand of pork sausage,” said Ethan Brown, Beyond Meat Founder and CEO.
To celebrate the launch, Beyond Meat partnered with renowned lifestyle expert Martha Stewart to create two delicious recipes with Beyond Breakfast Sausage:
- Classic Beyond Breakfast Sausage frittata with spinach and sweet onions
- Spicy Beyond Breakfast Sausage & grits with roasted tomatoes
The new sausages will be available in the freezer section at select retailers that include ACME, Albertsons, Key Foods, Kings Food Markets, Pavilions, Raley’s, ShopRite, Vons, Wegmans, and Whole Foods Market.