The Beyond Burger makes its debut in Monoprix, Franprix, Géant and Casino Supermarchés across 500 locations across France starting from this week. Casino Group is the first major French retailer to sell the Beyond Meat portfolio.
“Consistent with our mission to enable consumers to Eat What You Love™ while loving the benefits of plant-based protein, we are excited to introduce French consumers to the delicious taste and texture of Beyond Burger”, said Bram MEIJER, Beyond Meat’s Regional Marketing Director for EMEA. “Our aim is to make plant-based protein more accessible, and we’re proud to advance that goal by entering into partnership with Casino Group, one of the largest retailers in France.”
Casino Group brands will offer:
- Beyond Burger in a pack of two in the frozen section of Franprix stores in the Paris region, and nationally in Géant and Casino Supermarchés
- Beyond Burger in a pack of two in the chilled section of Monoprix in the Paris region
- 10 pack of Beyond Sausage exclusively at Géant and Casino Supermarchés nationally
Corinne Aubry-Lecomte, Industrial, Innovation and Quality Director at Casino Group said, “Whether for reasons of lifestyle, taste, environmental or animal welfare concerns, more and more French consumers are directing their diet towards plant-based proteins. We are always looking for products to expand our range of plant-based products and offer customers alternative choices. We’re thrilled to offer our customers the Beyond Burger and Beyond Sausage. As a leader in plant-based meat, Beyond Meat’s ground-breaking products have revolutionized how consumers enjoy protein.”