Beyond Meat has issued a press release stating that, according to the most recent SPINS data, theirs was the #1 brand in refrigerated plant-based meat and owned the top four selling items in all of plant-based meat this July. Also, from today the company announces its products are now available in bulk DTC with two day delivery.
Beyond Meat has recently been pulled into a media marketing storm: together with Impossible Foods, the plant-based leaders have come under fire from Lightlife, a company owned by Maple Leaf Foods, criticising their use of hyper-processed ingredients, GMOs, unnecessary additives, fillers, and “fake blood”. See the responses from Beyond Meat and Impossible Foods here.
The DTC option opens up huge potential for distribution in 48 states (in the contiguous U.S). Products are already available in 26,000 retail outlets in the states including Target, Walmart, Kroger and Whole Foods, as well as at club stores like Costco, Sam’s Club and BJ’s Wholesale.
To promote the DTC launch today, shoppers will get $5 off all orders with the promotional code GOBEYOND!
The product list, available via shop.beyondmeat.com:
- Brats & Beef Combo Pack – A carton of 10 Beyond Sausage® Original Brat links and two 1lb. packages of Beyond Beef ($59.99)
- Beef Bulk Pack – Six 1lb. packages of Beyond Beef ($71.99)
- Breakfast Sausage Variety Pack – One 22-count carton of Classic Beyond Breakfast Sausage® and one 22-count carton of Spicy Beyond Breakfast Sausage ($54.99)
- Go Beyond® Trial Pack – One package of Beyond Burgers (two 4oz patties), one package of Beyond Beef (1lb.), one package of Beyond Sausage Original Brat (four links) and one package of Classic Beyond Breakfast Sausage (six patties) ($49.99)
- Cookout ClassicTM (Limited Edition) – Two 10-count cartons of Cookout Classic burgers, available while supplies last ($54.99)
Each order is packaged in a Recyclable insulated shipping box and is shipped via UPS carbon neutral shipping. Through this program, UPS supports wastewater treatment and landfill gas capture projects that offset projected emissions from the shipment.