Beyond Meat announces that it will launch plant-based beef into all 18 locations of Beijing’s 24-hour formal dining restaurant Jin Ding Xuan. This makes the vegan-friendly restaurant the first foodservice location in Beijing to partner with Beyond Meat, serving eight distinctive dishes with a variety of flavours to suit the Chinese consumer.
In September, Beyond became the first international plant-based producer to establish its own major production facility in China, when it announced a historic agreement with Jiaxing Economic & Technological Development Zone (JXEDZ) to bring the production of Beyond Meat to the Chinese market.
The eight new dishes available at the Beijing chain are:
Red Quinoa Salad
Steamed meatloaf with salted egg yolk
Nutty Chili Pork Dices
Fried Lotus Root Box
West Lake Beef Soup
Yibin Burning Noodles
Meat froth baked cake
Ms. Mei-Yu Chen, General Manager of Beyond Meat China, said, “We are very excited to bring Beyond Meat’s plant-based meat products to the tables of JDX. In particular, these rich Chinese North-South dishes are perfectly integrated with our Buick Beef, which shows how adaptable plant-based meat can be in a variety of dishes, providing diners with more diverse protein choices and benefits.”
“We have a long-standing commitment to providing the public with a healthy and enjoyable experience of North and South Chinese cuisine,” said JDH. This time, we are excited to introduce the plant-based meat from Beyond Meat to the restaurant and hope to provide diners with a healthy and interesting and delicious option.”