Burger King is testing a new, plant-based version of the Whopper Sandwich in St Louis USA, using an Impossible Meat patty. In a new video, Burger King surprised its guests by serving the Impossible Whopper instead of the classic meat patty and filmed their reactions.
Starting today, 59 BK restaurants in and around St. Louis will be testing the Impossible Whopper — a flame-grilled, Impossible patty topped with freshly sliced tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a toasted sesame seed bun.
Burger King’s press release states: “The Impossible™ WHOPPER® is, “All WHOPPER®. No beef.” It’s as juicy, craveable and delicious as the original WHOPPER®. The limited-time offer makes BURGER KING® restaurants the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based meat from food startup Impossible Foods, maker of the Impossible™ Burger.”
BK states that 2.1 billion Whoppers are sold each year around the world, so this has a potential to be a hugely influential move for the firm and for veganism.