According to vinepair.com, Hollywood actress, Cameron Diaz, has joined the celebrity wine trend and launched Avaline, a new line of vegan, organic wine. She partnered with a friend, author, and entrepreneur, Katherine Power.
The article explains that the organic grapes are sourced in Spain and the Avaline White and Rosé wines are produced in France. Explaining the desire to create “clean” wine, Power says, “We learned most wine is not made with organic grapes and that it can be manipulated with over 70 additives. This completely changed the way we thought about it.” In the piece she explained: “One of our main goals is to increase the prevalence of clean wine in the market, making it available where our consumer is already shopping.”
The press release states that Avaline grapes are grown in certified-organic vineyards, without chemical pesticides. “We soon learned it wasn’t what you added, it’s what you didn’t add,” says Ms. Diaz.