Beyond Burger became available in Canadian restaurant chain A&W in July this year, but the company couldn’t keep up with demand due to a shortage of the plant-based protein – peas and beans – which are the main ingredients of the burgers.
“The consumer demand is clearly there and companies want to produce these new products but they need the raw material to produce them,” Frank Hart, chair of Protein Industries Canada said. “That is actually holding back food companies from moving forward on developing innovative products.”
Protein Industries Canada is attempting to address the gap between supply and demand through a $153 million grant, received from the Canadian government’s Innovation Superclusters Program, a federal fund launched to support innovative businesses in Canada.
The money will be used to fund innovative plant breeding and processing technology projects. One of the prospective projects is a breeding project aimed to increase the protein content in pulses higher than the current 18-20%.
A&W confirmed that Beyond Burger is now back in stock at all their locations.