Golden Krust® is now offering new plant-based Jamaican-style patties made with Beyond Meat® in select locations in Boston, Toronto, Hartford, and New York City. It combines its 30-year old family recipe of herbs and spices with the plant-based protein wrapped in a pastry pocket.
Golden Krust also offers a new line of “better for you” patties that are coming soon to supermarkets, retailers and foodservice locations. The options include microwavable Spicy and Mild plant-based protein Jamaican style patties made with Beyond Meat, and vegetable and spinach patties. All “better for you” patties are non-GMO and plant-based certified. They will launch later this quarter.
“When Golden Krust decided to develop a new line of “better for you” patties for its growing restaurant and retail customers, we wanted to partner with Beyond Meat – a leader in plant-based proteins,” stated Alfred R. Novas, Chairman, Chief Executive Officer and President of Golden Krust. “Beyond Beef was the perfect choice for our new patties since it is designed to look, cook and taste like ground beef, with all the benefits of plant-based protein.”
“We are excited to commence this test of Spicy and Mild plant-based patties at our Company restaurants today, and to make the products available to our entire franchise system in the first part of 2020,” continued Novas, “We challenge you to tell the difference between our traditional beef patties and our new plant-based protein patties.”
Founded thirty years ago in The Bronx, Golden Krust is a premier producer and franchisor of Caribbean food sold in over 25,000 retail locations with more than 125 franchise-operated and company restaurants throughout North America. It produces over 50 million Jamaican patties per year along with a full assortment of bakery goods.
“We’re excited to partner with Golden Krust and appreciate their trust in us to deliver delicious plant-based protein options to their loyal customers. Golden Krust is bringing plant-based protein to the market in a new and different way, which is exciting for us at Beyond Meat,” said Tim Smith, Vice President Foodservice Sales, North America at Beyond Meat.