Carl’s Jr. has expanded its partnership with Beyond Meat and launched the new Beyond BBQ Cheeseburger, which is currently available at participating locations. Based on the success of its Beyond Famous Star, the restaurant developed this new burger build to complement the Beyond Burger patty, while drawing on the flavors of its iconic Western Bacon Cheeseburger.
The new Beyond BBQ Cheeseburger will feature the plant-based patty topped with Carl’s Jr. original BBQ sauce, American cheese, and crispy onion rings on a sesame seed bun.
Franklin, Tennessee-based Carl’s Jr. was one of the first major US fast-food restaurants to introduce a plant-based option to its menu in December 2018. Since the launch, Carl’s Jr. has sold more than 4.5 million Beyond Famous Star burgers. It is the most successful burger launch for the brand in the past two years.
“After seeing the overwhelming demand for our Beyond Famous Star, in true Carl’s Jr. fashion, we knew it was time to give customers even more plant-based innovations to delight their taste buds. With one Western Bacon Cheeseburger sold every second, we saw this as the perfect flavor inspiration – and so the new Carl’s Jr. Beyond BBQ Cheeseburger was born,” shared Patty Trevino, SVP of Carl’s Jr. Brand Marketing. “We’re always looking for the next great way to innovate and deliver the most crave-able burgers, and we’re thrilled to continue our partnership with industry leader Beyond Meat to bring new and exciting flavors to our customers.”
“It’s been great to see the strong positive consumer response Carl’s Jr. has received since launching the Beyond Burger on-menu as more and more consumers look for delicious plant-based meat options. The on-menu expansion of Beyond Meat reflects Carl’s Jr.’s continued enthusiasm around the brand partnership and commitment to delivering innovative options for their customers,” said Chuck Muth, Chief Growth Officer at Beyond Meat.
