US plant-based food company Credo Foods has launched what is claimed to be the world’s first oat milk-based vegan spray cheeze.
The product, which is free of GMOs, artificial preservatives, and seed oils, is available in two flavors — Cheddar and Smoky. It took over three years of R&D to develop, due to the difficulty of creating a cheese alternative that does not require refrigeration or preservatives.
Co-founders Adam and Madeline Salamon said that by developing the spray cheeze, they had recreated one of their favorite nostalgic childhood snacks. They added that their aim when founding Credo Foods was to “approach plant-based eating in a way that was better for you but also approachable”.
“We hope you love it as much as our family does,” said Madeline. “We hope it makes you feel like a kid again without feeling guilty about what you’re putting inside your body. Most importantly… life is short! Stay playful!”
Making plant-based eating easier
Aside from the spray cheese, Credo Foods offers a range of other cheese alternatives made from oat milk or cashews, as well as various vegan dips and sauces. Adam and Madeline Salamon were inspired to found the company after they adopted a plant-based diet and found that their daughter struggled with eating healthier.
Cheese alternatives are a fast-growing industry — a report published earlier this year predicted that the global vegan cheese market will grow with a significant CAGR of 12.2% to be worth $4.8 billion by 2028 (up from $2.4 billion in 2022). Increasing awareness of the health and environmental issues associated with dairy production is expected to be one of the key drivers.
“Adam’s family had a history of heart disease, so we decided to adopt foods that would improve our health while also being kinder to animals and better for the planet,” said Madeline on the Credo Foods website. “I created Credo in order to help everyone get reintroduced to how delicious plant-based meals can be.”
The new spray cheeze is now available from the company’s website, and will soon launch at HEB and Wegmans.
