London-based dairy-free cheese brand JULIENNE BRUNO has announced that it is expanding into the Republic of Ireland in collaboration with supermarket chain Tesco Ireland.
The brand’s Collection 01 is now available at 65 Tesco stores across the country, and online at Tesco.ie. There are three products in the collection — Burrella (inspired by burrata), Crematta (inspired by cream cheese), and Superstraccia (inspired by stracciatella). All three have been recognised at the Great Taste Awards.
The cheese alternatives are made from naturally fermented soy, and have a natural shelf life while being free of artificial preservatives. Described as “fresh, creamy, and versatile”, they are said to appeal to omnivorous cheese enthusiasts as well as plant-based eaters.
“Exciting growth trajectory”
This is JULIENNE BRUNO’s second international expansion; Collection 01 launched at Coop Switzerland earlier this year. In the UK, the cheeses are available at retailers such as Ocado, Harrods, and Whole Foods Market. They can also be found at over 1000 hospitality venues, including Gauthier Soho, Gordon Ramsay Restaurants, Soho House, and Pizza Pilgrims.
Previously, JULIENNE BRUNO has said it hopes to make dairy-free cheeses the “first choice, not alternatives”. The brand also says that while its cheeses are inspired by dairy varieties, they should be viewed as products in their own right rather than imitations. JULIENNE BRUNO is now reportedly developing a new plant-based cheese range called Collection 02.
“A very warm hello to the Republic of Ireland!” said Axel Katalan, founder of JULIENNE BRUNO. “We’re incredibly excited to welcome you to the JULIENNE BRUNO community. Our passion is crafting exceptional, plant-based products inspired by the dairy cheeses we all grew up loving.
“Partnering with Tesco — a leader in embracing innovation — is a monumental step in our journey. Launching our products across these 65 Tesco stores marks the continuation of an incredibly exciting growth trajectory for the brand, shortly following our launch into Coop Switzerland in Q2 of this year. We are super excited to bring our Collection 01 to you and hope to serve you very soon. Sláinte mhaith!”
