In September of last year, the UK’s top-selling cheddar brand Cathedral City (owned by Saputo Dairy) launched a plant-based version of its cheese.
After making its debut at Tesco, the cheese has now launched at Sainsbury’s and Asda, and is also set to roll out at Morrisons, Ocado, and Amazon Fresh by the end of the month. The cheddar alternative is available in block, grated, and sliced versions.
Cathedral City has also begun a marketing campaign to promote its plant-based cheese during Veganuary. The brand says sales have been very strong since the product’s launch in September.
Rapid market growth
The expansion comes as a market report predicts a CAGR of 15.1% for the plant-based cheese market over the next decade. Globally, the market is set to be worth $5.3 billion by 2033, compared to $1.3 billion at present. Previous reports have predicted similarly high figures.
Growing acceptance of veganism, concerns about animal welfare, and lactose intolerance are cited as key drivers of the market. The US, China, and the UK are all projected to see a significant increase in sales.
“The demand for dairy-free alternatives is on the rise and our new range has brought new shoppers into the category thanks to its delicious flavour and texture,” Neil Stewart, Cathedral City’s head of marketing at Saputo Dairy UK, told The Grocer. “Our expansion into new retailers means that even more people can now enjoy our delicious plant-based products.”
