• Cheese Steak Franchise, Capriotti’s, Launches the World’s First Impossible Cheese Steak 



    The fast-casual sandwich chain, Capriotti’s Sandwich Shop, known for its award-winning Cheese Steak sandwich, launched a trial run of the Impossible Cheese Steak. The plant-based option is available exclusively in its Las Vegas locations and is the first launch of the Impossible Cheese Steak worldwide. 

    Homemade Philly Cheesesteak Sandwich
    ©Brent Hofacke @stock.adobe.com

    This first-to-market sandwich was developed in partnership with Impossible Foods and featured the classic cheese steak ingredients paired with the 100 percent plant-based protein. Capriotti’s is also launching the Impossible Meatball Sandwich. Both will be available in-store and online at the participating stores. The company plans to roll out the products nationwide in early 2020.

    “At Capriotti’s, we have a long history of catering to vegetarian diners with our robust and flavorful vegetarian sandwiches. The new Impossible Cheese Steak takes our menu to the next level,” said CEO Ashley Morris. “This sandwich is by far the best tasting and highest quality Impossible entrée in the fast-casual space. We are so excited to give vegetarians and meat lovers alike the chance to enjoy their favorite foods in a plant-based meal.”

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