According to an article by Food Service News, a panel of industry experts at the 2018 NACS Show as said that, although consumer tastes are changing, most convenience store shoppers “continue to expect speed, ease and value” and as such are still opting mostly for meat-based products.
Mark DiDomenico, director of client solutions at Datassential, said that 55% of consumers love steak, and only 5% love tofu. “So, we can talk about plant-based all day, and it is a trend that’s definitely growing, but at the end of the day, people still want to eat meat,” he said.
Steven Turner, director of food programs and offers at convenience food chain RaceTrac Petroleum, Inc., said, “We’re not there yet […] For a lot of these things, the challenge has been the cost. The Impossible Burger, if we want to retail that at our traditional retail price, which is usually a little lower, we’re not going to make money on them.”
RaceTrac has addressed growing veganism in other ways, according to the article, offering non-dairy coffee creamers and working with an ice cream supplier towards a dairy-free frozen dessert.