Cupcake Vineyards Launches New Low-Calorie Vegan Wine Cupcake LightHearted

Cupcake Lighthearted wine
©Business Wire/Cupcake Vineyard

Cupcake Vineyards recently announced the launch of Cupcake LightHearted, the brand’s newest addition to its lineup of California wines. The drink is lower in alcohol, contains only 80 calories, and boasts less than 1 gram of sugar per serving. 

Cupcake LightHearted is available nationwide in four varietals that include Chardonnay, Pinot Grigio, Rosé and Pinot Noir. The summer sipping wine is vegan, gluten-free, and low carb with an SRP of $9.99.

“I created Cupcake LightHearted after realizing there wasn’t a lower-calorie and lower-alcohol wine option on the market that was delicious and complimented my active lifestyle,” says Jessica Tomei, Winemaker for Cupcake Vineyards. “I’m an avid runner, and some days I want something that’s lower in calories and alcohol but doesn’t sacrifice flavor. Cupcake LightHearted checks all the boxes.”

Cupcake Vineyards was launched in 2008 in Livermore, California and is the #1 premium wine brand in the US.¹ Cupcake’s winemaker, Jessica Tomei, and her team travel the world in search of grapes used in Cupcake wines. The current portfolio includes varietals from California’s Monterey County and Central Coast,  Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; Marlborough, New Zealand; and Mendoza, Argentina.

¹ Nielsen, 52-Week ending 5/16/2020, 9L Volume $8-$11