Domino’s Launches its First Plant-Based Meat Topping in India

©Domino's India

Domino’s Pizza has introduced India‘s first plant protein-based pizza. ‘The Unthinkable Pizza’ offers a vegan chicken topping. It must be noted that, as with the recent Pizza Hut / Beyond Meat news, this product at present contains dairy cheese. However this is indeed a step in the right direction.

Domino’s posted on Twitter: “The wait is finally over! Introducing India’s first-ever plant-based protein pizza. It tastes 100% chicken-like but is 100% vegetarian and amazingly delicious! Try it yourself & order the #UnthinkablePizza now Available in all Domino’s Stores across Delhi NCR, Mumbai & Bangalore.”

CEO of Domino’s parent company Jubilant FoodWorks, Pratik Pota, said to Money Control: “We are delighted to launch India’s first plant protein-based product, The Unthinkable Pizza. This innovative and 100 percent vegetarian product will allow Indian consumers to experience the plant-protein wave sweeping across the world.

“Domino’s has always brought pioneering innovations to the Indian market, and we are happy to once again be the first to bring this trend to India.”