Don Lee Farms Announces the Launch of Plant-Based “Better Than Beef” Burger

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Don Lee Farms has announced the launch of its organic, plant-based Better Than Beef™ Burger. It will be available at Costco stores in Alaska, Idaho, Montana, Oregon, Utah and Washington, HEB in Texas, and other national retailers. 

California-based Don Lee Farms is a family-owned food manufacturer and national supplier of organic and conventional food products that was established in California in 1982. It is the largest maker of organic veggie burgers in the US and produces plant-based and meat proteins for retail, club, food service, and school foodservice markets.

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Donald Goodman, President, Don Lee Farms, said, “We are thrilled to introduce the new Better Than Beef™ Burger. This new burger, along with our growing vegan line launched fifteen years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins.”

Goodman went on the say, “Our new Better Than Beef™ Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor, and juiciness with the lowest calories, fat and saturated fat on the market. We can’t wait to get this burger in more hands as we expand our brand into retail markets.”