As bird flu continues to drive historically high egg prices and shortages across the US, Just Egg and Plantega have partnered to launch a new initiative called the Bird Flu Bailout.
The campaign will see over 50 independent New York bodegas offer plant-based takes on classic bodega breakfasts such as bacon, egg and cheese sandwiches. Each breakfast item will be made with Just Egg’s plant-based egg alternative, and Bird Flu Bailout customers will also receive $2 off Just Egg’s retail products.
“This is an unprecedented moment for plant-based eggs”
As the bird flu crisis continues, Just Egg says its sales are surging, reportedly growing five times faster than chicken eggs and five times faster than last year. 90% of buyers are not vegan or vegetarian, and repeat purchases have reached over 54%.
“Folks are coming in and seeing egg prices two times higher than they’ve been,” said Sal Nagi, owner of Upper West Side bodega Hungry and Healthy. “This is a great way for us to introduce people to some of these better-for-you plant-based options, like Just Egg. I honestly don’t think anyone can tell the difference.”
“Our mission has always been to bring healthier, more sustainable food options into bodegas,” said Nil Zacharias, founder and CEO of Plantega. “This is an unprecedented moment for plant-based eggs.”
“A product for everyone”
Just Egg ran a similar campaign during a previous bird flu outbreak in 2023. The company placed digital ads outside supermarkets US-wide with the message “Plants Don’t Get the Flu”, along with an accompanying New York Times ad.
Just Egg was first launched in 2019 and is suitable for a range of applications, including scrambles, omelets, and quiches. Last year, the brand introduced a new formula that is claimed to have an improved flavor and texture, along with better functionality in baking applications.
“Millions of Americans are seeing there’s an egg from a plant for the first time – from bodegas across New York City to convenience store chains in Pennsylvania to rural breakfast spots in North Carolina,” said Joshua Tetrick, CEO and co-founder of Eat Just. “We’ve always believed Just Egg is a product for everyone, and this moment proves it.”
