What’s Driving Consumers to Try Plant-Based Egg Products?

Plant-based eggs are gaining consumer favour. This isn’t a recent development, however, the rate at which the industry is growing is surprising.

In its recent New Food Hub article, ProVeg International uncovers the main consumer motivators for plant-based eggs and dives into the micro-drivers within each. 

Throughout the piece, ProVeg shares insights to equip businesses with the knowledge they need to understand their consumers and attract them to the blossoming alt-egg market.

Consumers value health 

Research shows that health is the greatest driver in the plant-based egg market, due to numerous health risks and allergies associated with animal-based eggs, as well as the benefits of consuming plant-based alternatives.

Plant-based eggs appeal to health-conscious consumers for a number of reasons:

• Low to no cholesterol: By swapping animal-based eggs for plant-based ones, consumers can reduce dietary cholesterol intake and replace unhealthy saturated fats with better-for-you polyunsaturated and mono-unsaturated fats. This enables consumers to reduce both their blood cholesterol and their risk of cardiovascular disease.
• No risk of salmonella: Plant-based eggs are exempt from the numerous food scandals associated with the conventional egg industry, like salmonella outbreaks. 
• High protein: Alternative eggs can have equal or higher protein content than animal-based eggs, enabling consumers to reach their protein goals.
• Packed with nutrients: Plant-based eggs can be enriched with a number of health-boosting vitamins and minerals, making them ideal for meeting daily nutrition requirements.

• Easy swap for consumers with allergies: Consumers with egg allergies and sensitivities can safely eat plant-based eggs (as long as they are not affected by other food allergies).
• No antibiotics used in production: Plant-based eggs can be produced without the use of antibiotics or pesticides. Many consumers prefer products that have been made without the use of these chemicals.
• Don’t enable the spread of animal-borne diseases: Alternative eggs are not made by chickens, and therefore do not contribute in any way to the spread of bird flu, reducing the risk of zoonotic disease transmission and future global pandemics. 

Health is just one of the drivers pushing consumers to try plant-based eggs. Read ProVeg’s full article to learn more, as well as how to take advantage of these motivations to boost sales. 

For more insight into the plant-based market, get in touch with ProVeg at [email protected]