Barcelona start-up Foods For Tomorrow, creators of plantbased meat Heura, announces it is accelerating its international expansion into French supermarket Franprix. The Heura products are now available in seven markets: France, Hong Kong, Singapore, Holland, Portugal, Andorra and Spain.
The Heura products which will first roll out into Franprix are Original and Mediterranean frozen chunks, which have been recognized with the “Saveur de l’année 2020” award.
Bernat Añaños, Foods for Tomorrow co-founder, comments that “according to studies, 79% of French citizens do not follow a specific diet but 35% of them already admit to having reduced their consumption of meat in recent years. Heura offers a nutritious and tasty alternative for all these people who seek to reduce their meat consumption and adopt a more plant-based diet, without giving up on flavor and taste.”
The company reports that it finished 2019 with a turnover of 2.5 million euros and wants to heavily bet on its internationalization to keep multiplying its figures in 2020. Añaños said that “we were born to offer 100% plant-based alternatives that do not mean a sacrifice, now the time has come to bring this culinary experience to as many people as possible and as fast as we can with a rapid international expansion.”
”We are rebels with a cause and a lot of ambition” he concluded.