Frozen Food Giant Birds Eye Acknowledges Veganism

Birds Eye
©Birds Eye

Birds Eye has announced the launch of new plant-based options as part of a vegan line called Green Cuisine, which will debut with vegan sausages, burgers, and Swedish style meatballs, available from 21st March in Asda stores UK.

As more and more mainstream food manufacturers and restaurants continue to embrace the plant-based movement in order to keep up with the growing global trend towards healthy foods and meat reduction, Birds Eye is the latest international brand to alter their line to keep up with demand for plant based products.

Birds Eye, an American international brand of frozen foods now owned by Conagra Brands, was founded in 1923 by American inventor Clarence Frank Birdseye II, considered to be the founder of the modern frozen food industry. Their most popular frozen vegetable is the garden pea, and the new line of vegan products utilise the pea protein to “build on its heritage in peas.”

The Birds Eye website states of the vegan burgers and Swedish style meatballs, “We take a specially selected variety of pea and take all the protein goodness from the dried peas. Then we add our unique combination of herbs and spices for a succulent taste experience that’s rich in protein and a source of fibre.”