Halo Top® will introduce its new and improved dairy-free ice cream series in September. The new lineup now contains fava bean protein, a replacement of the original brown rice protein.
The new-and-improved Dairy-Free roster will begin rolling out in September with Birthday Cake, Peanut Butter Cup, and Chocolate Chip Cookie Dough flavors. The remaining launch includes Candy Bar, Chocolate, Chocolate Almond Crunch, and Sea Salt Caramel and will be on grocery store shelves in October.
The Vegan Action-certified flavors include Birthday Cake, Candy Bar, Chocolate, Chocolate Almond Crunch, Chocolate Chip Cookie Dough, Peanut Butter Cup, and Sea Salt Caramel. The plant-powered ice cream also has a lower calorie count than traditional ice cream and includes 10 to 20 grams of protein per pint.
“As a leader in the better-for-you category, Halo Top is always looking for new ways to innovate and bring forward quality products our consumers will love,” said Shilpa Gadhok, senior brand manager, Halo Top. “With our Dairy-Free line, we replaced brown rice protein with fava bean protein for a creamier texture that’s packed with flavor. Plant-based demand is higher than ever, and we want to provide our fans with an offering they feel great about eating — so they don’t have to choose between pursuing a plant-based lifestyle and enjoying dessert.”
