The parent company of Lightlife Foods, Greenleaf Foods, SPC, recently announced that it would launch its plant-based burger in all 292 Harvey’s restaurants throughout Canada. The flame-broiled patty has been added to Harvey’s core menu, which allows customers to select the vegan burger when customizing their order using their mobile app or in person at any Harvey’s restaurant.
Chicago-based, Greenleaf Foods, SPC, is a wholly-owned, independent subsidiary of Maple Leaf Foods Inc. Established in 2018, its portfolio includes plant-based protein brands Lightlife and Field Roast Grain Meat Co.
Harvey’s is a Canadian restaurant chain that has been serving meat-based burgers since 1959 and is known for serving food grown and raised in Canada.
“Harvey’s has a long history—over 60 years—of proudly serving Canadians great-tasting burgers,” said Dave Colebrook, Chief Operating Officer of Harvey’s Canada. “Adding the Lightlife Burger to our menu reflects our commitment to quality, Canadian-made products and provides our guests with more access to healthy and delicious options to make their burger a beautiful thing.”
“Teaming up with Harvey’s, Canada’s beloved burger brand since 1959, is a proud moment for us. As two pioneers in our respective industries, we’re excited to introduce more Canadians to the delicious Lightlife Burger and plant-based eating,” said Dan Curtin, President, and CEO of Greenleaf Foods. “The Lightlife Burger is everything you crave from a traditional beef burger but made of plants.”