THIS™ launched into 412 ASDA stores this week. Having only just launched into Sainsbury’s last month and Tesco in June, ASDA is the third of the “big four” supermarkets in a five month period and according to the founders, two self-confessed meat-lovers, the expansion will help the brand to reach £7 million in revenues this year.
Andy Shovel, Co-Founder of THIS™ comments: “Launching into ASDA is a huge opportunity for us. The pandemic has definitely been a bit of a curveball but luckily people still like to eat. We’ve had to pivot our sales strategy from about 70% retail and 30% foodservice to mostly retail (85%) – fortunately, the demand for plant-based foods has really surged during the pandemic.”
ASDA will sell the brand’s popular products, THIS™ isn’t Bacon (RRP £2.95) and THIS™ isn’t Chicken Salt & Pepper pieces, (RRP £3.65).