• IKEA Hong Kong & OmniFoods Launch Celebratory Dish For National Day of Sweden



    6th June marks the National Day of Sweden and Swedish homeware icon IKEA has collaborated with Asian plant-based phenomenon OmniFoods to create a special dish to celebrate. The news comes just weeks after IKEA’s collaboration with Tokyo alt meat producer Next Meats Co. in Japan.

    Available in IKEA Hong Kong for the month of June, the pasta dish includes a breaded OmniPork cutlet shaped like a Dala Horse – the traditional carved, painted wooden horse statues of Sweden. OmniPork – OmniFoods’ signature product – recently saw an international price reduction of up to 22% across the range in a bid to achieve price parity with animal pork. The products have also recently landed in both the UK and Japan.

    IKEA's plant based curry with Next Meats' signature NEXT Gyudon on top.
    IKEA vegan beef bowl ©Next Meats

    IKEA’s plant-based push

    As for IKEA, this latest plant-based launch is part of a greater push to make 50% of its canteen food plant-based by 2025. Partnering with booming plant-based brands like OmniFoods might represent the future for IKEA’s plans, as it has done in Japan, where Tokyo alt meat producer Next Meats Co is appearing at IKEA’s Sustainable Food Fair. IKEA also launched its vegan Plant Ball in Canada stores in March adding to its current plant-based offerings.

    “We are proud to be partnering with IKEA as they set the global goal to have at least 50% of their food to be plant-based!” commented OmniFoods Founder and CEO David Yeung on LinkedIn.

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