Improved Nature has launched its plant-based chicken alternatives into hundreds of ShopRite supermarkets. Beginning this month, Nature’s Nuggets, Nature’s Tenders, Nature’s Filets, and Nature’s Large Filets will be available throughout the New York Metro Area, including New York, New Jersey, Pennsylvania, and Connecticut.
All Improved Nature proteins are accredited as sustainably sourced, and provide high-quality nutrition with no artificial ingredients. Plant protein is a more efficient and scalable source of food for the growing global population. And Improved Nature aims to address the need for 60% more food by 2050 by using less land and water to feed an estimated 10 billion people.
Improved Nature, a plant-based protein company, was founded by Dr. Rody Hawkins, and others in 2015. Improved Nature’s innovative and proprietary process turns non-GMO soy protein into plant-based food that replicates the comforting taste and texture consumers desire using only heat, pressure, and steam.
As we reported last month, Improved Nature also recently formed a strategic partnership with Perky Jerky to launch a new line of plant-based jerky products in select stores nationwide.
“This is a really exciting time for us, as well as the food industry overall,” said President and CEO of Improved Nature, Dr. Rody Hawkins. “Since the launch of several plant-based beef alternative companies, there has been a growing demand for plant-based chicken alternatives. We have the answer with our flavorful, all-natural product line. Choosing Improved Nature products gives meat-reducing consumers a tasty and healthy alternative to eating chicken.”
