Givaudan and Innovopro have signed a co-promotion agreement utilizing their shared R&D expertise to feature both Innovopro ingredients and Givaudan solutions in ingredients and flavorings for clients in several countries. Together the companies will work to make alt meat taste like its animal counterparts.
Givaudan, a leading global aromas and flavours producer headquartered in Switzerland, which announced in February a new plantbased facility with Bühler in Singapore, is according to InnovoPro “uniquely positioned to enable, co-create and accelerate solutions for the emerging alternative protein that will truly enhance the experience and delight consumers around the world.”
InnovoPro states that the partnership’s unique proposition is the creation of a synergetic value proposition for CPG companies and consumers. “So far, we have demonstrated a mutual application in the dairy alternative category such as yogurts, ice creams, beverages and desserts.”
Guy Manor, VP Business Development at InnovoPro says to vegconomist of the partnership: “The new concept will bring consumers innovative food products with the best of all worlds – Innovopro’s innovative plant-based protein and best taste experience enables by Givaudan flavor solutions. Additionally, both companies will utilize their global network to co-promote those applications to CPG companies on a global scale.”