FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and eight other restaurant concepts, today debuts the Impossible Original burger, Craig’s Vegan Shakes, and dairy-free Daiya Cheddar Style Slices at Johnny Rockets outlets for a limited time. Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets operates over 325 franchise and corporate locations in over 25 countries.
The new vegan shakes will be made with fellow LA company Craig’s Vegan‘s hand-scooped ice cream, and are topped with non-dairy whipped cream. The Vegan Shakes will be available in Chocolate, Vanilla, and Strawberry flavors.
However, the company’s PR representative states: “For full transparency, the burger is plant-based and is served with a brioche bun that contains milk and eggs. For strict vegans, the burger should be ordered bun-less or with lettuce. Johnny Rockets will look to continue to innovate their menu, based on customer feedback.”
“The Johnny Rockets environment and menu delivers a piece of nostalgic Americana at locations around the globe,” said Andy Wiederhorn, CEO of FAT Brands.
“While that will always be the most evident and fun part of the Johnny Rockets experience, we also acknowledge the future, which is plant-based. FAT Brands’ longstanding relationships with Impossible Foods, Daiya, and Craig’s Vegan has proven that these items integrate seamlessly into classic American menus, and we’re very happy to partner with brands that are centered around providing high-quality and great tasting products like we are. These product offerings have performed well to date at other concepts of ours, and we hope to incorporate as long-standing menu additions at Johnny Rockets as well.”