KFC is launching a series of products in selected Hong Kong locations under the name The New Era Plant-Based Series, offering plant-based products from two top US plant-based producers: the New Era Nuggets come from Alpha Foods and the New Era Burger from Gardein, through a partnership with Green Monday.
According to a recent study commissioned by Green Monday from market research firm Ipsos, 83% of Hong Kong’s population plans to adopt healthier eating habits and lower meat consumption. And as we reported this May, Deliveroo Hong Kong revealed an increase of 104% in vegan options since the beginning of the pandemic.
Last year’s trial of the Beyond Fried Chicken saw massive success in the US, and this June KFC launched Beyond Meat products across Mainland China after trialling plant-based chicken nuggets at select stores in Shanghai, Guangzhou, and Shenzhen, with supplies reportedly selling out within an hour.
Green Monday now announces that from today, 29th June, KFC HK is launching their new Plant-Based Series at 19 selected stores as follows.
The New Era Nuggets (five-piece à la carte $29; KFC Home Delivery add-on: $35).
This plantbased spin on the original chicken nugget is created with Alpha Foods ingredients. Each set contains 12 grams of non-GMO, plant-based protein and is free of cholesterol or synthetic hormones, served with fries and a classic BBQ sauce.
The New Era Burger (à la carte $49)
Includes a plant-based patty by Gardein, which is made with soy, wheat, pea protein, organic grains and vegetables. Containing no cholesterol and no saturated fat, served on with Italian focaccia, with sliced cheese, salad dressing (remove cheese and dressing to make vegan-friendly), BBQ sauce, fresh lettuce and tomatoes with tortilla chips.
“When the legendary KFC Colonel dons green, you know a NEW ERA is officially here! On this special Green Monday here in Hong Kong, we are thrilled to announce the introduction of plant-based ‘New Era Nuggets’ and ‘New Era Burger’ on KFC menu, featuring exciting products from Alpha Foods and Gardein respectively. This milestone launch will without a doubt further ignite the plant-based movement in Asia and globally.” said David Yeung, the founder of Green Monday and Green Common.