Last week we reported KFC UK’s launch of the new vegan chicken burger, labeled The Imposter. This burger, which replaces the usual chicken fillet with a Quorn alternative, launches today June 17th. In the USA, however, KFC is seemingly not yet ready to go vegan.
U.S. president of KFC Kevin Hochman said to CNN at the end of May, “We don’t see [vegan] chicken as the big trend right now. But we are definitely looking at [plant-based alternatives] in earnest and meeting with the big suppliers of alternative proteins to understand the market and where it’s headed.”
However, vegconomist spoke to Peyton Klemm, Assistant Account Executive with global communications firm, Edelman, and was informed: “KFC US has no plans to test plant-based meat or meat alternatives at this time. We’re aware it’s a growing industry, and we are watching this trend closely to learn as much as we can. But our number one focus will always be making the world’s best-fried chicken by hand every day in every restaurant.”
Klemm has agreed to update vegconomist on any potential future news so we can stay up-to-date on this trending topic.
