KFC’s Beyond Fried Chicken Completely Sold Out in Five Hours

©John Amis, AP Images for Beyond Meat

©John Amis, AP Images for Beyond Meat

KFC’s Beyond Fried Chicken launch underestimated consumer demand and sold out in under five hours. In several hours, KFC guests purchased the same amount of plant-based chicken Kentucky Fried Chicken would sell, on average, of popcorn chicken in one week.

Peyton Klemm, a representative for KFC US, told vegconomist that the lines were consistently wrapped around the Atlanta KFC beginning at 8 am. Moreover, the drive-thru lines were also double-looped throughout the day.

©John Amis, AP Images for Beyond Meat

For the plant-based chicken debut, the Atlanta restaurant was turned green and topped with a Beyond Fried Chicken bucket.

According to Klemm, KFC will evaluate the results and customer feedback to determine the best way forward beyond the Atlanta test, which could include a more extensive test or national rollout.

Klemm has agreed to update vegconomist on any potential future news so we can stay up-to-date on this trending topic.