KFC’s Beyond Fried Chicken launch underestimated consumer demand and sold out in under five hours. In several hours, KFC guests purchased the same amount of plant-based chicken Kentucky Fried Chicken would sell, on average, of popcorn chicken in one week.
Peyton Klemm, a representative for KFC US, told vegconomist that the lines were consistently wrapped around the Atlanta KFC beginning at 8 am. Moreover, the drive-thru lines were also double-looped throughout the day.
For the plant-based chicken debut, the Atlanta restaurant was turned green and topped with a Beyond Fried Chicken bucket.
According to Klemm, KFC will evaluate the results and customer feedback to determine the best way forward beyond the Atlanta test, which could include a more extensive test or national rollout.
Klemm has agreed to update vegconomist on any potential future news so we can stay up-to-date on this trending topic.