Serena Williams, and her sister Venus, are well-known in the vegan world for being top athletes who advocate plant-based nutrition. Serena is also a fashion designer having studied design at school, and recently launched her new line spring collection – S by Serena – at New York Fashion Week.
Ms Williams, who adopted a vegan diet in 2012, has the second-most Grand Slam titles for a woman (23 and counting) and is a working mother of her young daughter. Inspired by her travels around the world, in particular by Africa, Ms Williams was extremely motivated to include vegan leather in this collection.
The tennis athlete launched her premier collection last autumn at NYFW followed by a second intimate presentation earlier this month. This new collection features on-point dresses, jumpsuits and pantsuits, in vegan leather and bold prints. Williams refers to the new collection is a “fashion passport.”
She told Essence: “I feel like a lot of things are being killed and we’re not saving the earth. We can all just do one small thing and help out so that was also a lot of inspiration.”