Lightlife®, owned by Greenleaf Foods, SPC, recently launched its reinvented Lightlife Burger at more than 250 Harvey’s locations across Canada. The burger debuted on Harvey’s cross-country ‘RV tour’ to thank frontline workers.
The new Plant-Based Burger recipe includes only simple ingredients that include pea protein, coconut oil, and garlic powder. With 17 grams of protein and only five grams of saturated fat, this is the first vegan meat brand made with as few and as simple ingredients.
“Our partnership with Harvey’s reflects our shared food philosophy that embraces balance and eating fresh ingredients. We’re excited for new and loyal plant-based consumers alike to taste the difference in our reinvented Plant-Based Burger that’s made-to-order and cooked to perfection by Harvey’s grill masters,” said Dan Curtin, President of Greenleaf Foods.
Earlier this year, Greenleaf Foods conducted extensive research that found consumers’ needs went unmet 98% of the time when looking for plant-based protein with simple, recognizable ingredients. In response to this insight, Lightlife committed to offering the cleanest ingredient labels in the plant-based meat category. Its fully-updated line includes its Ground and Sausages.
In addition to the cleaner ingredients, the Lightlife Plant-Based Burger is made from pea protein, contains no soy, artificial flavors, GMOs, or gluten.
In addition to offering the Lightlife Plant-Based Burger in-restaurant and via mobile ordering, Harvey’s and Lightlife are embarking on a Canada-wide RV Tour to give back to Canadians by serving 50,000 free burgers. The tour started on July 17 in Vaughan, Ontario, and Harvey’s RV and the accompanying Lightlife trailer will visit grocery stores across the country to offer frontline employees and fans their choice of a free Harvey’s Angus burger or a Lightlife Plant-Based Burger.
“These past few months have shown how well Canadians can come together to support one another. We wanted to recognize the many frontline employees that have helped keep Canadians fed and safe throughout these challenging times, and are thrilled to partner with Lightlife to provide a great-tasting, plant-based burger option during our RV tour,” said Chelsea Kellock, Senior Director of Marketing for Harvey’s.
The vegan burger can now be ordered from Harvey’s via UberEats, Skip the Dishes, and Door Dash, or by visiting lightlife.com/where-to-buy. To follow Harvey’s RV tour, visit harveys.ca, or Harvey’s social channels.
