Lightlife Launches New Vegan Beef Products to Meat Aisle Across Thousands of Stores across North America

Lightlife ground
©Lightlife

The new plant-based burger and ground beef products are now available at top retailers in the U.S. and Canada, with more innovation hitting shelves this summer.

Lightlife Foods announced yesterday that the Lightlife® Burger and Lightlife® Ground, its new plant-based meat products that “deliver the sensory experience consumers crave from beef”, will be available in the meat aisle at thousands of stores across North America, including Jewel, Safeway, Vons, Wegmans, and hundreds of natural foods stores in the U.S, with others to follow in summer including Whole Foods in July. In Canada, these items will be on shelf in over 3,400 stores, including Metro, Save-On-Foods and Sobeys.

In the U.S. and Canada, the products will be available on shelves in the meat aisle across thousands of conventional, natural, and independent retailers. The new line, which also includes two varieties of bratwurst sausage, introduces the Lightlife brand to a new set of consumers and enables the brand to showcase a full brand and packaging redesign to mark its 40th anniversary.

“This launch is very exciting time for the business and the brand,” says Dan Curtin, President of Greenleaf Foods, the parent company of Lightlife. “We’ve said it before: we didn’t join the plant-based category overnight—we’ve long been pioneering the industry. With this in mind, it’s wonderful to be able to see years of expertise, innovation and passion come to fruition when this groundbreaking product hits shelves this month.”

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