Chicago-based Home Chef, one of the nation’s leading meal kit delivery companies, announced a new collaboration with Impossible Foods. Each week, Home Chef will offer its “Customize It” feature on several recipes that allow customers to swap animal-based proteins with the plant-based Impossible Burger.
“Variety and innovation have always been key parts of Home Chef,” said Pat Vihtelic, Home Chef’s CEO and Founder. “With the launch of Impossible, we are providing our customers more ways to enjoy our weekly recipes and be on the forefront of the trend towards eating more plant-based foods.”
Home Chef delivers 3.5 million meals each month, and the Impossible Foods collaboration adds to Home Chef’s continuously growing versatility. Home Chef’s online menu features 19 different recipes that change weekly, including 15-minute meals, Oven-Ready meals, entrée salads, and Grill-Ready meals on top of its classic recipe options and protein packs.
Impossible Foods’ flagship product, the Impossible Burger, will be offered in a convenient 12-ounce package of ground meat. It can be easily substituted in any recipe that otherwise calls for ground beef from cows.
In a home usage study conducted on behalf of Impossible Foods, 70% of consumers who cooked with Impossible Burger thought the taste was comparable to or better than ground beef from cows, and 77% thought it sizzled like ground beef from cows.
“At Impossible Foods, we’ve long intended to make the Impossible Burger available anywhere that food is sold, including through meal kits,” says Dan Greene, SVP of US Sales at Impossible Foods. “We’re thrilled to share that the Impossible Burger is now on the Home Chef menu so that cooks everywhere can conveniently try out new recipes with our delicious meat made from plants.”