Beyond Meat is expanding in German retail: starting from this month, the famous Beyond Burger will be available in more than 1,600 additional REWE stores across Germany.
With 3,700 stores and a turnover of 26.7 billion euros, REWE Markt GmbH is one of the leading companies in German food retailing. The retailer has been looking increasingly towards plant-based products and this September announced a new vegan counter at several of its stores.
“At Beyond Meat, we work tirelessly to make our delicious plant-based meat products accessible to everyone,” says Jaap Veth, Sales Manager Retail DACH at Beyond Meat. “Half of Germans now eat less animal meat than they did five years ago; one in five now consume plant-based meat at least once a week. We are very proud to bring our popular Beyond Burger to more REWE supermarkets. This way, people across Germany can benefit from the advantages that plant-based meat has and continue to eat what they love.”
Beyond Meat is available at major retailers across Germany, mostly in the frozen section. The current product portfolio includes the popular Beyond Burger®, Beyond Meatballs®, Beyond Sausage® and Beyond Mince®. All products are made from plant-based ingredients and contain no cholesterol, soy, or gluten.