Meat- and Fish Alternatives

Beyond Meat Launches Plant-Based Chicken Made With Fava Beans in the UK

Beyond Meat is expanding its range in the UK with three new plant-based chicken products, following the success of the brand’s beef and pork alternatives.

The new products are:

  • Beyond Burger Chicken-Style — a twist on the classic Beyond Burger, containing 15 grams of protein per 100 grams.
  • Beyond Fillet — a quick-to-prepare option, described as “crunchy on the outside and juicy on the inside”.
  • Beyond Nuggets — breaded plant-based chicken pieces, said to be “tasty, convenient, and easy to make”.

Beyond’s existing range in the UK includes sausage, beef-style burgers, mince, and meatballs. While the original Beyond Burger is made from pea protein, the new products are made with fava beans and wheat gluten; according to Beyond, the properties of the beans make them ideal for replicating chicken. The company says it “continues to unlock the potential of new plant protein sources”.

© Beyond Meat

Meeting European taste preferences

The new launch builds on the success of Beyond’s plant-based chicken products in the US, along with a recent launch in the Netherlands. It comes after Beyond Meat stock recently reached its highest point in a year on the Frankfurt Stock Exchange, as European consumers increasingly turn away from animal protein.

“In our quest to make plant-based meat more accessible, we’re constantly adapting and refining our portfolio to meet different European taste preferences,” said Steve Dalby, Regional Sales Manager UK at Beyond Meat. “After launching beef- and pork-style products in the UK over the past years, we’re delighted to be introducing Brits to our tasty new chicken-style range. Innovation is at the heart of Beyond Meat, and our delicious new plant-based burger, fillet and nuggets will allow people to continue eating what they love, no sacrifice required.”

The Beyond Burger Chicken-Style is now available at Waitrose. It will launch at Sainsbury’s in early May, along with the fillet and nuggets.

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