Austrian food tech startup Revo Foods has announced the launch of THE PRIME CUT, which is claimed to be a “new kind of functional food designed for performance and longevity”.
Rather than attempting to mimic meat, THE PRIME CUT targets health-driven consumers who are focused on ideal nutrition. Described as the “first product of the plant-based 3.0 generation”, it is made from mycoprotein, which requires minimal processing and is said to be ideal for clean-label foods.
Mycoprotein provides a natural umami flavor and is rich in fiber, while being low in carbohydrates and cholesterol. It reportedly has among the highest bioavailability of all proteins.
THE PRIME CUT also contains microalgae oil, and is said to provide the daily intake of omega-3 fatty acids with just one serving. Additionally, the product features vitamins such as folic acid, B6, and B12 to support cognitive and metabolic functions, along with a fiber content adjusted to improve digestion and gut health. Nutrients are preserved through Revo’s patented 3D-extrusion process, which does not require high-heat treatment.
“THE PRIME CUT isn’t here to replace steak”
With THE PRIME CUT, Revo Foods will take a new approach to marketing, emphasising what the product is — a performance food with clearly communicated nutritional benefits — rather than what it isn’t (meat, fish, or dairy).
The new product will launch from this month in collaboration with BILLA, Gurkerl.at, Kokku, Prokopp, and other selected retailers across Europe. Instead of being located in the plant-based aisle, it will stand alongside functional foods like protein snacks and health supplements.
Since Revo Foods was founded in 2021, it has launched several plant-based products with mycoprotein as the main ingredient, including a salmon alternative and, most recently, a black cod-style fillet. Last year, the startup opened what was claimed to be the world’s first industrial production facility for 3D food extrusion in Vienna.
“Most plant-based products still live in a meat-vs-vegan world,” said Niccolò Galizzi, Head of Food Tech at Revo Foods. “We wanted to move beyond that, by stopping copying and starting to create. THE PRIME CUT isn’t here to replace steak — it’s built to fuel people who want to live longer, think clearer, and move better. We believe the next generation of food shouldn’t be about replacement — it should be about enhancement.”
