Meat- and Fish Alternatives

Rügenwalder Mühle Further Expands Vegan Range After Discontinuing Animal Ham

Following the announcement that Rügenwalder Mühle was to discontinue its meat-based Schinken Spicker sausage to increase capacity for the vegan segment, the company now releases the next product in its vegan Schinken Spicker range.

The family business, recently acquired by Pfeifer & Langen, is further expanding its vegetarian and vegan segment and is launching the new Vegan Ham Spicker type meat sausage with pea protein. With its strong and spicy flavour and a slight smoky note, it is modelled on a meat sausage in one piece.

“After we announced that we would only be producing vegan Schinken Spicker varieties, we received a lot of positive feedback”

According to the company, the new product clearly stands out from the sliced Vegan Ham Spicker in terms of both flavour and range of uses. The Vegan Ham Spicker Meat Sausage can be prepared both hot and cold, is also rich in protein and contains no added sugar. Furthermore, no flavour enhancers or other declarable additives are added.

“After we announced that we would only be producing vegan Schinken Spicker varieties, we received a lot of positive feedback from our consumers,” says Steffen Zeller, CMO at Rügenwalder Mühle. “We were naturally very pleased with this and it confirmed our decision to continue on the path we have chosen.”

Rügenwalder Mühle partners with Hamburg FC
© Rügenwalder Mühle

Partnership with Hamburger SV

In mid-March, Rügenwalder Mühle entered into a new partnership with the second division club Hamburger SV for the second half of the 2023/24 season. In an initial joint campaign entitled “Schmeckt uns” (“tastes good”), the family-owned company’s vegan bratwurst was introduced in the family block at the Volksparkstadion in Hamburg.

“The fact that we now have a partnership with the pioneer for vegan and vegetarian meat alternatives is also something special for us,” said HSV board member Jonas Boldt at the time. “In addition to our passion for sport, we share the same values at the centre. On this basis, we want to develop our partnership away from the usual standards and paths. We are very much looking forward to tackling this together.”

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