AVO-Werke August Beisse GmbH is bringing a breath of fresh air to the market for meat alternatives – with a new portfolio of vegan compounds that consistently focus on clean labelling. The Vegavo product line impresses with its authentic consistency, excellent flavour and a clear focus on naturalness – without any methyl cellulose or additives. AVO is thus creating a new quality of plant-based protein products – for innovative food manufacturers and conscious consumers.
The trend towards conscious eating – more than just a hype
More and more consumers are paying attention to sustainability, animal welfare and health in their diet. Vegan products, which not only replace meat but also score highly with short ingredient lists and natural ingredients, are particularly popular. The market for plant-based alternatives is growing rapidly – according to recent studies, global sales of meat alternatives will rise to over 30 billion US dollars by 2030.
This poses a twofold challenge for manufacturers: products have to be both tasty and fulfil consumers’ desire for transparency and naturalness.

Vegavo: Vegan variety without compromise
This is exactly where AVO comes in with the new generation of its Vegavo compounds. The innovative compounds enable food producers to manufacture plant-based alternatives to classic meat products – from burger patties, pulled pork and BBQ brisket to schnitzel, nuggets and even vegan bacon.
The speciality: The compounds do not require the frequently used thickening agent methyl cellulose. Although this ingredient is functional, it is increasingly being criticised by health-conscious consumers. AVO is responding to this demand and offers solutions with natural ingredients that are sure to succeed and have impressive sensory properties.
Advantages of the new Vegavo compounds at a glance:
- Clean label: short ingredient lists, no methylcellulose, many products without additives
- Impressive taste: finely balanced spice compositions for authentic flavours
- Perfect texture: Texturising plant proteins ensure a meat-like bite
- Wide range of applications: Ideal for making burgers, schnitzels, nuggets, BBQ products and more
- Consumer-friendly claims: Many products can be labelled as “free from additives”

Simple implementation, successful marketing – how manufacturers benefit from Vegavo
The new compounds are not only a benefit for end consumers, but also offer clear advantages for food manufacturers. AVO’s complete compounds facilitate production, guarantee consistently high quality and provide an excellent basis for individual brand profiles in the plant-based segment.
By avoiding methyl cellulose and additives, products with genuine “clean label” added value can be developed – an important sales argument in the food retail sector. At the same time, the products meet the highest standards in terms of texture, flavour and processing safety.
Sustainably on course for success: the future of plant proteins
The new Vegavo generation is part of a dynamic movement in the food industry. More and more companies are realising that plant-based alternatives not only contribute to environmental and climate protection, but are also economically attractive. Those who are now focussing on innovative and natural product solutions are securing a clear competitive advantage in a growing market.
AVO supports its partners with many years of expertise, customised advice and a strong focus on sustainable, future-oriented product development.

Conclusion: Natural ingredients, great effect
With the new Vegavo compounds without methyl cellulose, AVO-Werke August Beisse GmbH offers an innovative solution for the plant-based cuisine of tomorrow. They combine everything the market demands today: authentic flavour, clean labelling, functional texture and a wide range of applications – ideal for anyone who wants to rethink plant-based meat alternatives.
For more information on the products and customised application solutions, contact us now.
Phone: +49 (0) 54 06 50
E-mail: [email protected]
Website: www.avo.de