Indian dairy and grocery brand Country Delight has entered the plant-based drink sector with a new milk alternative.
Sold under the name Oat Beverage, the product is made from Australian oats and is free of chemical additives, preservatives, and added sugars. It also does not contain soy or nuts, and is reportedly produced in an allergen-controlled facility to reduce the risk of cross-contamination.
The milk alternative aims to address the growing demand for dairy-free products among lactose-intolerant people and health-conscious consumers. It is said to be easy to digest and a source of fiber, vitamins, and minerals.
“Making India live better”
India has a strong tradition of consuming plant-rich food, and a survey conducted last year found that the proportion of people following a vegetarian or a vegan diet is greater than anywhere else in the world. The Indian plant-based market is said to have experienced remarkable growth in recent years, with immense potential for further expansion.
In 2024, notable Indian chef Rakesh Sethi said consumers in the country were increasingly demanding plant-based dishes, adding that he expected plant-based foods to be one of the most significant trends in fine dining that year.
“At Country Delight, we are constantly innovating to meet the evolving needs of our consumers,” said Mr. Chakradhar Gade, CEO and co-founder of Country Delight. “With the launch of oat beverage, we aim to provide a nutritious, plant-based alternative without compromising on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices.”
The oat milk is priced at Rs 40 for a 400ml pack, and can be purchased via the Country Delight app.
