New Zealand’s premium infant nutrition company Haven has launched what it claims is the world’s first 100% oat-based toddler drink, Heaven Oat, for dairy-intolerant children and plant-based parenting.
Haven Oat is said to provide the same levels of protein, carbohydrates, fats, vitamins, and minerals as the company’s other formulas made with A2 cow and goat milk proteins.
Scientifically designed for toddlers aged 12+ months, Haven Oat includes a specific type of oat protein, dairy-free probiotics, and DHA (omega-3 fatty acids) obtained from algae to ensure the product is allergen and lactose-free.
In addition, it contains Lutein (an organic pigment) for eye health, 16 essential vitamins, and minerals, and has been formulated for “sensitive tummies.” It does not contain palm, soy, or fish oil.
Made in New Zealand, Haven Oat will launch in Australia later this month and in the US market in Q3 2024.
“Haven Oat has been more than two years in development, and has been crafted with care for little people with dairy or lactose intolerance or dairy allergies and is the premium choice for the growing cohort of parents seeking plant-based options for ethical or environmental reasons aligning with their values of sustainability and a plant-forward lifestyle,” the company shares on social media.
A new product for the category
Launched in early 2021 to provide high-quality cow and goat milk formulas, Haven recognized the need for a dairy-free product for toddlers with dairy intolerance and allergies, thus expanding to the plant-based category. According to Allergy NZ, around one in ten infants have a food allergy by 12 months of age, mainly from dairy and eggs.
Haven’s new plant-based alternative was developed under the guidance of food scientist and infant nutrition advisor Lynley Drummond, and with support from Chemist Warehouse New Zealand, Foodstuffs North Island Limited, and Foodstuffs South Island.
Kara Fleming, CEO of Haven, expressed her enthusiasm for the new plant-based product: “So incredibly proud to finally bring this plant-based innovation to the world. A dedicated effort by our small but mighty team to launch Haven Oat into a notoriously traditional and regulated category.”
