Milk- and Dairy Alternatives

Oatly and Barry’s Partner to Launch Unsweetened Oatmilk in Fitness Studios Nationwide

Oatly has partnered with boutique fitness brand Barry’s to introduce one of its latest products, Unsweetened Oatmilk, to Fuel Bar offerings within Barry’s studios across the United States. This is the first of Oatly’s products available at Fuel Bars, which serves muscle-building and recovery shakes to Barry’s patrons, along with on-the-go snacks.

“We can’t think of a better partner than Barry’s to help highlight the product’s versatility”

Starting from March 18 and extending to April 22, customers of the 40 Barry’s locations nationwide will have the opportunity to customize their shakes with Oatly’s Unsweetened Oatmilk. Additionally, a special post-workout shake named “That Shake with Oatly In It” will be available.

Crafted with a newly developed proprietary oat base, which was initially launched in January, this unsweetened version of Oatly’s oat milk contains no sugar and has only 40 calories per serving. Despite its health-conscious formulation, the product maintains the rich taste Oatly’s products are Additionally, it is low in saturated fat and rich in calcium, riboflavin, and vitamins B12 and D, aligning with the nutritional preferences of Barry’s health-aware consumers.

Oatly and Barry's
© Oatly

Barry’s, a boutique fitness brand initiated in Los Angeles in 1998, has seen its presence grow to over 84 studios in 14 countries. It offers a combination of cardio and strength interval training sessions available in-studio and online and has become a globally recognized brand with a devoted fanbase.

Clean ingredients at Fuel Bar

Vicky Land, SVP of Brand at Barry’s stated, “We are very thoughtful in selecting clean ingredients for the Fuel Bar that will aid in recovery nutrition as it’s greatly important for maintaining muscle strength and function. Oatly is the perfect addition to the Fuel Bar family for this reason.”

In addition to the new product offering, Barry’s clientele is encouraged to participate in weekly Oatly-themed classes held every Monday across all US studios. These classes promise engaging and motivating experiences, and participants will be treated to complimentary post-workout smoothies.

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Product versatility

The year has been significant for Oatly, with the launch of oatmilk creamers, unsweetened oatmilk, and super basic oatmilk in the US and an Oatgurt line in Germany. Furthermore, a collaboration with Carvel to introduce non-dairy frozen desserts at nearly 300 locations across 18 states prompted a surge in the company’s stock.

Emily Keeney, brand director at Oatly North America, commented, “Our new Oatly Unsweetened oatmilk was developed with a lot of applications in mind, but it’s truly a standout for enhancing great smoothie recipes. We can’t think of a better partner than Barry’s to help highlight the product’s versatility and great taste to a community that values wellness and is always open to game-changing innovations.”

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