Milk- and Dairy Alternatives

Oatly Launches New Oatgurt Line in Germany

Oatmilk specialist Oatly is launching a newly developed, plant-based oatgurt range in German chiller cabinets, targeting the one in five Germans who consume yogurt every day and almost one in two who do so several times a week.

Oatly is entering a new product category (on the German market) with this launch in the flavours natural Unsweetened, Vanilla, Blueberry, Strawberry, and Mango Peach Passionfruit, which, like their dairy counterparts, contain live bacterial cultures said to provide the typical sour, fresh flavour.

The launch closely follows that of Organic Barista also on the German market, where its classic Barista Edition is now the second best-selling branded product by sales within the entire milk category. Meanwhile, in the US, the company recently added Oatly Unsweetened and Oatly Super Basic oatmilks to its offering, as well as the most recent launch of Oatly Oatmilk Creamers in Sweet & Creamy, Vanilla, Caramel, and Mocha.

Oatly creamers
© Oatly

“With the Oatgurt, we are opening up a new product category and coming a huge step closer to our goal of mirroring the entire white line. We have developed this product line from scratch and are particularly proud of the fresh flavour profile and creamy texture. We see a lot of potential, especially in German-speaking countries, but also a high demand from consumers for a really good oat-based yoghurt alternative,” says Roland Griesebner, managing director of Oatly DACH and Poland.

The new product is now available throughout Germany, including at Rewe, Edeka and Kaufland, in 350 gram cups.

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