Nestlé Develops ‘PB Triple Play’ Plant-Based Cheeseburger

Nestle PB Triple Play Burger
Nestlé

The world’s largest foodstuffs company, Nestlé, announced yesterday it has developed vegan alternatives to cheese and bacon, claiming this makes it the first food and beverage company to develop and produce all three essential elements for a plant-based ‘bacon cheeseburger’.

Nestlé owns over 2,000 brands in 189 countries, with $89.8 billion in sales generated  in 2017 alone. Its press release refers to the PB Triple Play as a “complete burger solution” and says it will first be offered to professional clients such as restaurant and foodservice operators.

Nestlé CEO Mark Schneider said, “More and more consumers are looking for delicious, nutritious and sustainable plant-based options when they dine out. We have now raised the bar by developing a ‘PB triple play’ of ingredients for an all-time classic: the bacon cheeseburger. We’re continuing to make good on our promise to offer consumers food that is right for them and right for the planet.”

Nestlé claims this is part of efforts to speed up the “transformation of its portfolio” with sustainable products. The company acquired Sweet Earth through which it sells the Awesome Burger in the United States and Garden Gourmet through which it sells the Incredible Burger in Europe.