• Nestlé Launches Awesome Burger Through Recently Acquired Sweet Earth



    Sweet Earth recently announced its new vegan product, the Awesome Burger, with plans to launch in the fall. The plant-based burger will be made using organic ingredients that include yellow pea protein, vital wheat gluten, along with coconut and canola oils.

    The burger will contain twice the amount of fiber and 8 to 9 grams more protein than the Impossible and Beyond Burgers. As reported by FoodNavigator, they are healthier than a traditional beef burger with similar amounts of saturated fat content but far less sodium. The Awesome Burger also contains no genetically modified ingredients.

    Sweet Earth founders
    Sweet Earth founders © Meghan Smolka Photography.

    Kelly Swette, CEO and co-founder of Sweet Earth, told NRN, “Both the organic and conventional versions of the Awesome Burger are higher in protein and fiber than most other plant-based burgers — our conventional burger has 28 grams of protein and 6 grams of fiber. This is because we use US-sourced yellow pea protein, [which is] more protein-dense than green pea protein.”

    Nestlé USA acquired Sweet Earth in 2017 and is yet another major food company that is joining the global competition to make the best vegan burger. The launch of Sweet Earth’s Awesome Burger is not far behind Nestlé’s spring launch of its Garden Gourmet’s brand, the Incredible Burger, in Europe. As we reported, it debuted in Austria, Belgium, Denmark, Finland, Germany, The Netherlands, Norway, and Sweden in April. 

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